Maersk accelerates end-to-end transformation

A.P. Moller – Maersk (Maersk) has introduced strategic changes to improve customer experience as part of its drive to provide an integrated, end-to-end logistics offering.

In a statement Maersk said the Safmarine brand will be integrated into its broader operations to enhance customers’ access to the global integrated offering.

Additionally, the Damco brand’s Air and LCL (Less than Container Load) offering will be combined with Maersk’s logistics and services products to complement its end-to-end offering.

Furthermore, the carrier said it will introduce “a more simplified and customer-centric global Ocean & Logistics organisation”.

According to the carrier, these changes represent a major step towards it becoming an integrated container transport and logistics company, connecting and simplifying customers’ supply chains.

“Our customers are at the heart of our vision,” said Vincent Clerc, CEO, Ocean and Logistics, Maersk.

“Their evolving supply chain needs are increasing the demand for multiple modes of transport and to meet these needs, we’re bringing our company’s expertise and capabilities even closer together.”

“Taking these steps are key to accelerating our transformation,” he continued.
Over time, the value propositions of Maersk and Safmarine have converged, as both brands have been focusing on building a customer-centric culture and as the digital interactions with customers have increased.

“With the integration of Safmarine, we can present Safmarine customers with the full ocean and supply chain offering and more scale,” Clerc claimed.

Since focusing purely on freight forwarding in 2018, Damco has demonstrated significant value to customers in the Air and Ocean LCL space.

During this time, it has become apparent through close customer engagements that the value proposition of Maersk can be greatly enhanced with the expansion of multiple modes of transport.

The integration of Air and LCL into Maersk will help meet these needs and give businesses access to a simplified, connected and agile experience under the Maersk brand, as well as to its scale. Maersk uses its own assets to offer unique value propositions, hence it will not pursue the Ocean FCL Multi-carrier product (NVOCC) as a general offering.

“Our colleagues in Damco,” Clerc continued, “have delivered a remarkable effort under challenging market conditions, serving customers through focus, discipline and expertise which will now be a strong asset for our customers in Maersk.”

In addition, Maersk will simplify its organisational structure across Ocean & Logistics globally to further improve customer centricity and efficiency.

https://www.porttechnology.org/news/maersk-accelerates-end-to-end-transformation/